Strategic Communication
Institutional positioning, messaging, operating plans, governance and measurable communication programmes.
Riyadh, Saudi Arabia | Living professional archive
AbdulazizAlfuraih
Strategic Communications Leader and Official Spokesperson, with Executive Experience in Government and Corporate Communications.
The official professional archive of Abdulaziz Saad Alfuraih: more than two decades across television journalism, film production and government communication—now focused on building trusted institutions through clarity, reputation and purposeful storytelling.
20+Years across media and communication
15Peak multidisciplinary team
SAR 25M+Communication and production budgets managed
One professional line
I inherited a passion for the image from my father, one of the pioneers who helped establish Saudi visual media.Television journalism taught me to observe; creative writing to capture meaning; critical media analysis to read beyond the frame; cinema to shape the story; and strategic communication to build trust at institutional level.
01
Leadership
Communication as a leadership function.
I lead Media, Communication and Public Relations at the King Abdulaziz Royal Reserve Development Authority, where I also serve as Official Spokesperson.
Public Representation
Official statements, media interviews, executive briefings, issues management and reputation stewardship.
Editorial Leadership
Clear narratives across news, annual reports, digital channels, publications and internal communication.
Purposeful Storytelling
A film and television foundation that brings visual judgement, pace and human detail to institutional work.
02
Institutional media appearances
Communicating institutional work with clarity and responsibility.
Selected television and field appearances in the context of my communications leadership work, presenting the institution's work and mission directly to the public.
September 2022
King Abdulaziz Royal Reserve at ADIHEX 2022
A television interview on the Reserve’s participation in the Abu Dhabi International Hunting and Equestrian Exhibition and the historical story presented through its pavilion.
Professional archive
Environmental Volunteering at the Reserve
A field interview from an International Volunteer Day initiative bringing volunteers together to plant native seedlings inside the Reserve.
Professional archive
The Reserve at the Saudi Falcons & Hunting Exhibition
A television interview from the Reserve’s pavilion on the informative and interactive experiences created for visitors.
03
Career journey
From the field reporter to the executive table.
Director of Media, Communication and Public Relations
King Abdulaziz Royal Reserve Development Authority
Official Spokesperson since September 2022Leads institutional media, strategic communication and public relations, while representing the authority as official spokesperson and strengthening its public positioning.
Editorial Manager
Saudi Royal Court
Managed editorial planning and content quality, aligning institutional narratives and official communication materials with high professional standards.
External Production Manager
Saudi Royal Court
Managed external media production workflows and partner coordination, from planning and creative development through final delivery.
Film Critic, Sayidaty
Rotana Khalijia | Rotana Media Group
Presented film criticism and industry commentary on Sayidaty, translating cinematic craft and trends into accessible television analysis.
Founder and General Manager
ASF Productions
Founded and managed a production company, overseeing creative development, production operations and the delivery of screen-based projects.
Broadcast Quality Consultant
Saudi Television
Assessed the editorial and production quality of television programmes and delivered analytical reports and strategic recommendations directly to channel management.
Independent Film Director and Producer
UK, UAE and Saudi Arabia
Directed and produced independent film projects across three markets, leading work from concept and script development through production and post-production.
Television Director
Middle East Broadcasting Center (MBC)
Directed television content for MBC, coordinating studio and production teams to deliver clear, engaging and broadcast-ready programmes.
Television Reporter
Saudi Television
Prepared and delivered field reports and interviews for Saudi Television, building early experience in journalism, storytelling and live broadcast environments.
TV Assistant Director
Saudi Television
Worked on historical television documentaries across research, production and post-production, including archive footage, script development and production coordination.
04
Selected executive work
Building the function, the message and the public narrative.
Institution Building01
Media, Communication and Public Relations Function
Built the function from inception, established its structure, governance and operating model, and led a multidisciplinary team through an empowering, purpose-led approach that develops capability, ownership and initiative.
Institutional Content02
Multi-Platform Content Leadership
Oversaw visual, audio and written content—including documentaries, television content, annual reports and publications—ensuring alignment with the Authority’s identity, messaging and strategic objectives.
Strategy and Performance03
Project Management, Targets, Budgets and Performance Indicators
Managed the function’s projects, initiatives, targets, budgets and KPIs, and developed an integrated marketing and communication strategy aligned with the Authority’s strategy and priorities.
Government Digital Communication04
Social Media, Content and Annual Publishing Plans
Managed government social media accounts, led content creation and established annual publishing plans to keep messaging consistent across channels.
05
Education
Academic and executive development.
Master of Arts in Film
Middlesex University, London
BA (Hons) Television Production
Upper Second Class | Middlesex University, London
Art & Design (Film Pathway)
Arts University Bournemouth and Coventry University
Selected development
Reach Skills - Change Management Certification, April 2026
IMD - Driving Strategic Innovation, 2024
LEORON Institute - Business Etiquette and Code of Conduct, October 2022
EY - Governance, Risk and Compliance, 2022
EuroMaTech - PR Managers and Spokespersons, 2022
UK Marketing & Communication Academy (MARCOM) - Journalism Article Writing, January 2014
06
Recognition
Creative work, recognised in context.
Three Golden Palm Honours
Grand Prize, Best Direction and Best Cinematography for Building 20 at the 4th Saudi Film Festival.
Two Film Honours
Best Film at Middlesex University and joint first place at the Nasser bin Hamad International Youth Creativity Award for Music Is Vision.
07
From my career journal
A professional journey told from within the work
From the Career Journal
Independent chapters from a professional journey that began in television, moved through life abroad, cinema and production, and ultimately led to institutional communications leadership. This is not a list of achievements, but a record of the details that shaped the path.
Read “From the Career Journal”08
The living archive
Four gateways into one professional story.
Stories that preserve the journey, photographs that document the work, awards that recognise its impact, and press coverage that places every item in context.
01
Career Journal
Milestones, decisions and insights that shaped the professional journey
02
Photo Archive
Documented moments from the work—and from behind the scenes
03
Awards & Recognition
Honours recognising the work and the impact it created
04
Press & News
Interviews, news and published coverage of the professional journey
Professional enquiries